{"id":5500,"date":"2022-03-15T16:17:32","date_gmt":"2022-03-15T08:17:32","guid":{"rendered":"https:\/\/www.ruten.com.tw\/help\/?p=5500"},"modified":"2025-08-01T10:26:27","modified_gmt":"2025-08-01T02:26:27","slug":"%e9%9c%b2%e5%a4%a9%e6%90%9c%e5%b0%8b%e5%bc%95%e6%93%8e%e5%84%aa%e5%8c%96%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.ruten.com.tw\/help\/seller\/seller-shop\/5500\/","title":{"rendered":"\u9732\u5929\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u6307\u5357"},"content":{"rendered":"<p style=\"margin-bottom: -2rem;\">\u5982\u4f55\u5229\u7528\u9732\u5929\u641c\u5c0b\u5f15\u64ce\u63d0\u5347\u5546\u54c1\u66dd\u5149\u6a5f\u7387\u662f\u6240\u6709\u8ce3\u5bb6\u90fd\u60f3\u4e86\u89e3\u7684\u6280\u5de7\uff0c\u73fe\u5728\u5c31\u8b93\u6211\u5011\u516c\u958b\u9019\u500b\u6f58\u6735\u62c9\u7684\u76d2\u5b50\uff0c\u4ee5\u4e0b\u6211\u5011\u5c07\u5206\u5e7e\u500b\u7ae0\u7bc0\u9032\u884c\u4ecb\u7d39\u8207\u8aaa\u660e\u3002<\/p>\n<h4 style=\"margin-bottom: 10px;\"><span style=\"color: #ff8a07;\">\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u57fa\u672c\u6982\u5ff5<\/span><\/h4>\n<p style=\"margin-bottom: 0.5rem;\">\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u7684\u76ee\u7684\u662f\u70ba\u4e86\u7576\u4f7f\u7528\u8005\u641c\u5c0b\u95dc\u9375\u5b57\u6642\uff0c\u8b93\u4f60\u7684\u8ce3\u5834\u5546\u54c1\u76e1\u53ef\u80fd\u7684\u7372\u5f97\u66f4\u591a\u7684\u66dd\u5149\u6a5f\u6703\u3002\u800c\u5982\u4f55\u512a\u5316\u4e26\u63d0\u5347\u6392\u5e8f\uff0c\u53ef\u7c21\u55ae\u5206\u70ba\u4ee5\u4e0b\u5169\u7a2e\u985e\u578b\u4ecb\u7d39\uff1a<\/p>\n<ol>\n<li>\u641c\u5c0b\u5f15\u64ce\u512a\u5316(SEO)\uff1a\n<p style=\"margin-bottom: 0.5rem;\">\u5373\u514d\u4ed8\u8cbb\u7684\u81ea\u7136\u641c\u5c0b\u6392\u5e8f\uff0c\u70ba\u4e86\u8b93\u7528\u6236\u6709\u66f4\u597d\u7684\u641c\u5c0b\u9ad4\u9a57\uff0c\u5c07\u900f\u904e\u6211\u5011\u6240\u5236\u5b9a\u7684SEO\u898f\u7bc4\uff0c\u4f8b\u5982\u92b7\u91cf\u3001\u6d41\u91cf\u3001\u5546\u54c1\u54c1\u8cea\u3001\u8ce3\u5834\u670d\u52d9\u7b49\u65b9\u5f0f\u9032\u884c\u5546\u54c1\u6392\u5e8f\u5206\u6578\u7684\u6f14\u7b97\uff0c\u8ce3\u5bb6\u53ea\u8981\u9075\u5faa\u898f\u7bc4\u7ba1\u7406\u8207\u7528\u5fc3\u7d93\u71df\uff0c<span style=\"font-weight: 400;\">\u76ee\u524d\u53ef\u4ee5\u53c3\u8003<\/span><a href=\"https:\/\/seller.ruten.com.tw\/performance\/board\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u8ce3\u5bb6\u6307\u6a19<\/span><\/a><span style=\"font-weight: 400;\">\uff0c<\/span>\u4efb\u4f55\u4eba\u90fd\u6709\u6a5f\u6703\u7372\u5f97\u66f4\u591a\u66dd\u5149\u8207\u8a02\u55ae\u8f49\u63db\u3002<\/p>\n<\/li>\n<li>\u641c\u5c0b\u5f15\u64ce\u884c\u92b7(SEM)\uff1a\n<p style=\"margin-bottom: 0.5rem;\">\u5373\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a\u6392\u5e8f\uff0c\u8ce3\u5bb6\u53ef\u900f\u904e\u95dc\u9375\u5b57\u5ee3\u544a\u7af6\u50f9\u3001\u512a\u5148\u66dd\u5149\u7b49\u6392\u5e8f\u578b\u5ee3\u544a\u4ee5\u53d6\u5f97\u66f4\u597d\u7684\u6392\u540d\u66dd\u5149\u6a5f\u6703\uff0c\u4e5f\u53ef\u900f\u904e\u95dc\u806f\u5ee3\u544a\u5728\u9732\u5929\u63a8\u85a6\u7684\u7248\u4f4d\u7372\u5f97\u66f4\u591a\u66dd\u5149\u6a5f\u6703\uff0c\u8a73\u7d30\u5167\u5bb9\u53ef\u53c3\u8003<a href=\"https:\/\/promote.ruten.com.tw\/rtb\/dashboard.php?_gl=1*1o960dv*_gcl_au*MTk0ODM1MjU1Ni4xNzQ3MTA4MDEz*_ga*MTc2MTY1Mzk2Ny4xNzQzMDUzODUw*_ga_2VP4WXLL56*czE3NTQwMTUwMTAkbzE3NiRnMSR0MTc1NDAxNTA5OSRqNTckbDAkaDA.\" target=\"_blank\" rel=\"noopener\">\u9732\u5929\u7dda\u4e0a\u5ee3\u544a<\/a>\u3002<\/p>\n<\/li>\n<\/ol>\n<h4 style=\"margin-bottom: 10px;\"><span style=\"color: #ff8a07;\">\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u6307\u5357<\/span><\/h4>\n<p style=\"margin-bottom: 0.5rem;\">\u4e0d\u8ad6\u662f\u4e0a\u8ff0\u54ea\u4e00\u7a2e\u65b9\u6cd5\uff0c\u65bc\u8cfc\u7269\u5e73\u53f0\u6700\u91cd\u8981\u7684\u5c31\u662f\u5546\u54c1\u8207\u8ce3\u5834\u670d\u52d9\u54c1\u8cea\uff0c\u6211\u5011\u5c07\u91dd\u5c0d\u76f8\u95dc\u5167\u5bb9\u9032\u4e00\u6b65\u8aaa\u660e\uff0c\u8b93\u6240\u6709\u5c08\u696d\u6216\u500b\u4eba\u8ce3\u5bb6\u90fd\u80fd\u53c3\u8003\u9032\u884c\u512a\u5316\uff0c\u5171\u540c\u5275\u9020\u66f4\u512a\u826f\u7684\u4ea4\u6613\u5e73\u53f0\uff0c\u8b93\u8cb7\u5bb6\u901b\u7684\u958b\u5fc3\u3001\u8cb7\u7684\u5b89\u5fc3\u3002<br \/>\n\u4ee5\u4e0b\u6211\u5011\u5206\u6210\u5e7e\u500b\u53ef\u80fd\u5f71\u97ff\u300c\u71b1\u9580\u5ea6\u300d\u641c\u5c0b\u6392\u5e8f\u7684\u56e0\u5b50\u9032\u884c\u8aaa\u660e\uff1a<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>\u4e00\u773c\u5c31\u770b\u61c2\u7684\u5546\u54c1\u6a19\u984c\u6587\u6848\u8207\u5716\u7247\n<ul style=\"list-style-type: disc;\">\n<li>\u512a\u5316\u60a8\u7684\u5546\u54c1\u54c1\u540d\n<ul style=\"list-style-type: circle;\">\n<li>\u5efa\u8b70\u54c1\u540d\u8981\u7d20\uff1a\u3010\u54c1\u724c\u540d\u7a31\u3011+\u3010\u5546\u54c1\u540d\u7a31\u3011+\u3010\u88dc\u5145\u6b3e\u5f0f\/\u6750\u8cea\/\u5c3a\u5bf8\/\u5bb9\u91cf\u3011+\u3010\u578b\u865f\u3011+\u3010\u8a98\u4eba\u5546\u8a0a\u3011<br \/>\n<img loading=\"lazy\" style=\"border: 1px solid #E2E2E2;\" src=\"https:\/\/www.ruten.com.tw\/help\/wp-content\/uploads\/2022\/03\/SEO_01.png\" alt=\"\" width=\"623\" height=\"150\" 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circle;\">\n<li>\u9996\u5716\u53ef\u642d\u914d\u7c21\u77ed\u512a\u60e0\u8a0a\u606f\uff0c\u4f46\u6587\u6848\u4e0d\u8d85\u904e\u5716\u7247\u76841\/3<br \/>\n<img loading=\"lazy\" src=\"https:\/\/www.ruten.com.tw\/help\/wp-content\/uploads\/2022\/03\/SEO_02.png\" alt=\"\" width=\"823\" height=\"200\" \/><\/li>\n<li>\u5716\u7247\u8207\u6a19\u984c\u6587\u6848\u52d9\u5fc5\u76f8\u7b26\uff0c\u907f\u514d\u5f71\u97ff\u8cb7\u5bb6\u700f\u89bd\u9ad4\u9a57<\/li>\n<li>\u5716\u7247\u5efa\u8b70\u81f3\u5c11\u4e0a\u50b33\u5f35\u5716\u7247\uff0c\u5716\u7247\u54c1\u8cea\u597d\u58de\u4e5f\u53ef\u80fd\u5f71\u97ff\u8cb7\u5bb6\u7684\u8cfc\u8cb7\u610f\u9858<\/li>\n<\/ul>\n<\/li>\n<li>\u6bb5\u843d\u5206\u660e\u7684\u5546\u54c1\u5167\u5bb9\n<ul style=\"list-style-type: circle;\">\n<li>\u5efa\u8b70\u5c07\u5546\u54c1\u7279\u8272\u3001\u898f\u683c\u3001\u72c0\u6cc1\u3001\u4f7f\u7528\u65b9\u5f0f\u3001\u552e\u5f8c\u670d\u52d9\u7b49\u8f14\u4ee5\u300c\u5206\u6bb5\u6587\u5b57\u6216\u689d\u5217\u5f0f\u300d\u6e05\u695a\u8aaa\u660e\uff0c\u4e0d\u50c5\u8b93\u8cb7\u5bb6\u5bb9\u6613\u95b1\u8b80\u5916\uff0c\u4e5f\u6709\u6a5f\u6703\u8b93Google\/Bing\u7b49\u5916\u90e8\u641c\u5c0b\u5f15\u64ce\u53ef\u8fa8\u5225\u60a8\u7684\u5546\u54c1\u8cc7\u6599\uff0c\u5c0d\u5916\u90e8\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u6709\u52a0\u5206\u6548\u679c\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>\u6b63\u78ba\u7684\u8cc7\u8a0a\u8207\u5408\u7406\u50f9\u683c\u5340\u9593\n<ul style=\"list-style-type: disc;\">\n<li>\u6b63\u78ba\u7684\u5546\u54c1\u5206\u985e\n<ul style=\"list-style-type: circle;\">\n<li>\u5546\u54c1\u4e0a\u67b6\u5728\u6b63\u78ba\u7684\u985e\u5225\uff0c\u6709\u52a9\u65bc\u63d0\u5347\u641c\u5c0b\u7d50\u679c\u7684\u6e96\u78ba\u6027\uff0c\u8b93\u8cb7\u5bb6\u66f4\u5bb9\u6613\u770b\u5230\u60a8\u7684\u5546\u54c1\u3002<img loading=\"lazy\" src=\"https:\/\/www.ruten.com.tw\/help\/wp-content\/uploads\/2022\/03\/SEO_04-1.png\" alt=\"\" width=\"623\" height=\"150\" \/><br \/>\n<img loading=\"lazy\" src=\"https:\/\/www.ruten.com.tw\/help\/wp-content\/uploads\/2022\/03\/SEO_04a.png\" alt=\"\" width=\"623\" height=\"150\" \/><\/li>\n<\/ul>\n<\/li>\n<li>\u5408\u7406\u7684\u5e02\u5834\u50f9\u683c\n<ul style=\"list-style-type: circle;\">\n<li>\u7cfb\u7d71\u6703\u5075\u6e2c\u60a8\u7684\u5546\u54c1\u662f\u5426\u7b26\u5408\u4f7f\u7528\u8005\u9810\u671f\u5340\u9593\u5e36\uff0c\u4e82\u6a19\u50f9\u904e\u9ad8\u6216\u904e\u4f4e\u90fd\u6709\u53ef\u80fd\u5f71\u97ff\u8cb7\u5bb6\u700f\u89bd\u9ad4\u9a57\u3002<\/li>\n<\/ul>\n<\/li>\n<li>\u5546\u54c1\u5eab\u5b58\u63a7\u5236\n<ul style=\"list-style-type: circle;\">\n<li>\u78ba\u4fdd\u5be6\u969b\u53ef\u92b7\u552e\u7684\u5eab\u5b58\u6578\uff0c\u907f\u514d\u92b7\u552e\u5f8c\u7f3a\u8ca8\u800c\u53d6\u6d88\u4ea4\u6613\u7684\u53ef\u80fd\u6027\u767c\u751f<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>\u512a\u826f\u7684\u5546\u54c1\u8ce3\u5834\u4eba\u6c23\u8868\u73fe\n<ul style=\"list-style-type: disc;\">\n<li>\u5546\u54c1\u92b7\u552e\u71b1\u5ea6\u8207\u641c\u5c0b\u66dd\u5149\u8868\u73fe\n<ul style=\"list-style-type: circle;\">\n<li>\u8fd1\u671f\u71b1\u9580\u92b7\u552e\u7684\u5546\u54c1\u4ee5\u53ca\u641c\u5c0b\u9ede\u64ca\u8868\u73fe\u90fd\u53ef\u80fd\u5f71\u97ff\u60a8\u7684\u6392\u5e8f\u5206\u6578<\/li>\n<li>\u8acb\u52ff\u5047\u9020\u92b7\u91cf\u8207\u6d41\u91cf\u8868\u73fe\uff0c\u7cfb\u7d71\u5c07\u6703\u81ea\u52d5\u9032\u884c\u5075\u6e2c\u5224\u5b9a\u7d66\u4e88\u61f2\u7f70<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul style=\"list-style-type: disc;\">\n<li>\u5584\u7528\u60a8\u7684\u793e\u7fa4\u71b1\u5ea6\n<ul style=\"list-style-type: circle;\">\n<li>\u8acb\u4e0d\u541d\u55c7\u65bc\u5206\u4eab\u60a8\u7684\u8ce3\u5834\u8207\u5546\u54c1\u5230\u5404\u793e\u7fa4\u7db2\u7ad9\u4ee5\u53ca\u8ad6\u58c7\uff0c\u7cfb\u7d71\u5c07\u6703\u900f\u904e\u6a5f\u5236\u5075\u6e2c\u60a8\u7684\u8ce3\u5834\u5546\u54c1\u662f\u5426\u6709\u4f86\u81ea\u5916\u90e8\u5c0e\u5165\u7684\u6d41\u91cf\u4f86\u6e90\uff0c\u70ba\u9f13\u52f5\u8a8d\u771f\u7d93\u71df\u7684\u8ce3\u5bb6\uff0c\u5c07\u7d66\u4e88\u984d\u5916\u7684\u6392\u5e8f\u734e\u52f5\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>\u53c3\u8207\u5e73\u53f0\u4fc3\u92b7\u6d3b\u52d5\u63d0\u4f9b\u5404\u5f0f\u512a\u60e0\n<ul style=\"list-style-type: disc;\">\n<li>\u8acb\u96a8\u6642\u95dc\u6ce8\u5e73\u53f0\u8209\u8fa6\u7684\u5404\u5f0f\u6d3b\u52d5\uff0c\u5982<a href=\"https:\/\/seller.ruten.com.tw\/event\/shippingfee\" target=\"_blank\" rel=\"noopener\">\u904b\u8cbb\u88dc\u8cbc<\/a>\u3001\u9732\u5e63\u56de\u994b\u7b49\u6d3b\u52d5<\/li>\n<li>\u5584\u7528<a href=\"https:\/\/point.ruten.com.tw\/seller_event\/app.php#\/list\" target=\"_blank\" rel=\"noopener\">\u8ce3\u5bb6\u884c\u92b7\u5de5\u5177<\/a>\uff0c\u4e0d\u5b9a\u671f\u6216\u914d\u5408\u7bc0\u6176\u63d0\u4f9b\u5546\u54c1\u512a\u60e0<\/li>\n<li>\u642d\u4e0a\u7bc0\u6176\u9806\u98a8\u8eca\uff0c\u5728\u6d41\u91cf\u9ad8\u5cf0\u6642\u671f\uff0c\u904b\u7528\u71b1\u9580\u95dc\u9375\u5b57\u589e\u52a0\u66dd\u5149\uff0c\u4f8b\u5982\u842c\u8056\u7bc0\u7684\u300c\u842c\u8056\u7bc0\u670d\u88dd\u300d\u3001\u8056\u8a95\u7bc0\u7684\u300c\u4ea4\u63db\u79ae\u7269\u300d\u3001\u60c5\u4eba\u7bc0\u7684\u300c\u60c5\u4eba\u7bc0\u79ae\u7269\u300d\u7b49<\/li>\n<\/ul>\n<\/li>\n<li>\u63d0\u4f9b\u826f\u597d\u7684\u8cb7\u5bb6\u670d\u52d9\u9ad4\u9a57\n<ul style=\"list-style-type: 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